AB Test Email - then sending the remainder the winner

[Anonymous]

Hi guys,

I want to set up an AB Test email where I send 2 emails both to a Random Sample in the flow and then send the remainder the winning email. 

Can I do this all within 1 flow without having to manually determine the winner?

Thanks,
Bec

[Anonymous]

First off, you need to split the group into two lists.  One list will be the A/B test group and the second list will be the group that gets sent the winning email. 

You would need to wait a day or 2 before sending out the email to the remainder of the list because it takes about a day to really see the winner. I would just set up two campaigns to get this done.

Thanks,
JayF

[Anonymous]

Hi Bec,
Here's a Marketo article on how to create A/B test email campaigns: http://community.marketo.com/MarketoArticle?id=kA050000000KytQCAS.
Hope this helps!

[Anonymous]

Hey Guys,

Thanks for your responses, I was hoping for the magic answer to show me how to automate sending the winning email out of the AB test.

It seems like this "automation" isn't a part of Marketo's email delivery yet....

Both are good suggestions.

Cheers,
Bec

[Anonymous · Accepted solution]

We have a new AB Split testing feature coming in our December release.This new feature will allow you to run a s variety of tests (subject line, from, date/time, whole email), specify the winning criteria, and have the system automatically send out the winning email.