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A/B testing of subject lines in engagement streams
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Anonymous
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11-03-2014
02:12 PM
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11-03-2014
02:12 PM
What's the easiest way to A/B test subject lines in emails within an engagement stream? I read some articles here but couldn't find the answer.
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Anonymous
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11-03-2014
02:57 PM
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11-03-2014
02:57 PM
Hi David,
If you are using regular emails in your engagement stream, you can use the champion/challenger feature to perform the test. You cannot use the email program inside the engagement stream, including inside a program.
Thanks,
Cheryl
Anonymous
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11-03-2014
02:57 PM
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11-03-2014
02:57 PM
Hey David,
Champion/Challenger emails can do this!
https://community.marketo.com/MarketoArticle?id=kA050000000LGT0CAO
Will
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