A/B testing - impact of unsubs on Click results

Anonymous
Not applicable

Hi.  Can someone please confirm for me when doing an A/B test, with Clicks as the criteria; are unsubscribe clicks counted in the total click count that is used to determine the winner?

1 REPLY 1
Anonymous
Not applicable

Hi Sarah,

As per Marketo's product docs, Unsubscribe links and email addresses being clicked in an email won't register under Clicked Links in the report.

I have not tested it however if you want I can simulate for you.

Thanks,

Avinash VJ