A/B testing - impact of unsubs on Click results

Anonymous
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A/B testing - impact of unsubs on Click results

Hi.  Can someone please confirm for me when doing an A/B test, with Clicks as the criteria; are unsubscribe clicks counted in the total click count that is used to determine the winner?

1 REPLY 1
Anonymous
Not applicable

Re: A/B testing - impact of unsubs on Click results

Hi Sarah,

As per Marketo's product docs, Unsubscribe links and email addresses being clicked in an email won't register under Clicked Links in the report.

I have not tested it however if you want I can simulate for you.

Thanks,

Avinash VJ