SOLVED

A/B testing html and text only email

Go to solution
Angelika_Libera
Level 2

A/B testing html and text only email

Hello,

We would like to do an A/B test of an html and text only email. I understand that the A/B test looks at opens yes? With text only emails there are no images to download to verify the open, so will this A/B test work at all?

Many thanks for your answer,

Angelika

1 ACCEPTED SOLUTION

Accepted Solutions
Balkar_Singh
Level 8

Re: A/B testing html and text only email

Hi Angelika Libera​ - A/B test don't just look at opens. You may define a different winner criteria as well, e.g. Clicks. Besides, here're great tips on A/B testing​.

View solution in original post

1 REPLY 1
Balkar_Singh
Level 8

Re: A/B testing html and text only email

Hi Angelika Libera​ - A/B test don't just look at opens. You may define a different winner criteria as well, e.g. Clicks. Besides, here're great tips on A/B testing​.

View solution in original post