A/B Testing and Statistical Significance

[Grace_Brebner3]

Hey Julie,

You might want to create a new thread for your question as this thread is two years old. You'll also need to provide more info about what your custom conversion rules were, we can't say whether the numbers make sense without knowing what they relate to.

[Phillip_Wild]

Hi Julie

Depending on the email, to have a click rate of close to 1% on a particular URL seems quite reasonable.