A/B Testing and Statistical Significance

Grace_Brebner3
Level 10

Re: A/B Testing and Statistical Significance

Hey Julie,

You might want to create a new thread for your question as this thread is two years old. You'll also need to provide more info about what your custom conversion rules were, we can't say whether the numbers make sense without knowing what they relate to.

Phillip_Wild
Level 10

Re: A/B Testing and Statistical Significance

Hi Julie

Depending on the email, to have a click rate of close to 1% on a particular URL seems quite reasonable.