A 2-sided silver bullet for marketing and sales alignment? - Chief Marketing Technologist

[Anonymous]

A 2-sided silver bullet for marketing and sales alignment? - Chief Marketing Technologist

Chief Marketing Technologist

Disclaimer: I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series — both of which I try to run with a vendor-agnostic editorial viewpoint. However, with my other hat, I am also the co-founder and CTO of a marketing software company,...

A big topic these days is Sales and Marketing alignment. Scott Brinker always has some good ideas.

Shared with Jive Anywhere

http://chiefmartec.com/2015/04/new-approach-challenge-salesmarketing-alignment/