Hello Community,
We are exploring more paid digital ad campaigns (ie. LinkedIn, Google) and looking at ways how others are setting up their programs in Marketo. We have tried a few out, but looking to scale for the longer-term for program management and also reporting. Apologies for the lengthy post, a bit of context below.
- We are looking to run a few different LinkedIn ads (some using OOTB LinkedIn Lead Gen Form and others pointing back to Marketo LP, or website page)
- The ads that point back to a website page, and afterwards they click on a contact us link (which is a Marketo page) we lose the attribution from the utm parameters because our marketo page opens up in a new window (with no utms). How can we attribute the form fill to the paid-ad? If we embedded a form directly on the page, would it pull in the utm values if we have hidden utm fields on the form? We are also hitting the same issue as we explored the lightbox option, because we also lose attribution from the paid-ad when the lightbox houses the Marketo form.
- we want to track lead source as paid-ads from LinkedIn and we are using UTM parameters for ads pointing back to a Marketo page. However, we are trying to understand is the best setup to be 1 Program per Paid Ad Campaign? Is it a new LP each campaign/each channel? How are others setting up their programs if they possibly have the same type of asset promoted on various paid channels and tracking lead source to the paid-ad?
We have also been investigating PMCFs however we do not use the Marketo to SFDC Campaign sync, we push people to SFDC Campaign through Add to SFDC Campaign flow step. We also do not use local forms (all global forms), we those limitations, are we still able to use PMCF to capture the utm values and sync the values to the Salesforce Campaign Member Object? or because we do not have the Marketo program and SFDC Campaign sync, it won't allow us to use PMCF?
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