Get ready @kevina, @Harvinder, @Jay_Abushhiwa, @MarkWHaynes, @Jjean516, @Leena_Foote, @Luckybloom_ to crush the Marketo Lead Management exam section, which makes up 10% of the test! This section is packed with essential topics that will elevate your lead management game. You’ll learn how to set up a stellar data management program, analyze your instance’s data quality like a pro, uncover key points of Marketo’s data retention policy related to smart lists, and master the art of segmentation. Dive into this fantastic resource to supercharge your skills and knowledge. Let’s level up and conquer this together! 🚀
Sample Questions:
Which of the following is a crucial decision point when defining your lifecycle model in Marketo?
- Choosing the color scheme for email templates
- Defining the specific stages and transitions of the lifecycle
- Deciding on the font style for landing pages
- Selecting the social media platforms to use
Which of these best practices should you follow when setting up lead scoring in Marketo?
- Assigning equal points to all activities
- Collaborating with the sales team to align scoring criteria
- Focusing solely on demographic information
- Scoring leads only based on their webinar attendance
What is an example of an appropriate "Interesting Moment" to capture in Marketo?
- A lead updating their contact information
- A lead visiting the homepage
- A lead downloading a whitepaper
- A lead unsubscribing from the email list
When analyzing the lead activity log, which activity would indicate a strong level of engagement?
- Lead viewed an email but did not click any links
- Lead opened an email and clicked multiple links
- Lead unsubscribed from the email list
- Lead visited the website's careers page
In a scenario where you need to identify the lead creation source, which of the following indicates the lead came from a form fill on your website?
- API
- List Import
- Web Form
- Salesforce Sync
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