Hi @Vikas_jaiswal , @Gsr , @Bhanu_Tomer , @Jasmin, @wwidmerjr !
It's week 3 quiz time! Test your knowledge from Module 3. Post your answers in the thread. I will post the answer key by Monday morning (Eastern US time).
Have fun!
Liz
Quiz, Week 3
Question 1: When setting up a lead lifecycle program, what should a marketer do to ensure leads are scored accurately before they are passed to sales?
- A) Assign +50 points to all new leads who have at least an email address.
- B) Only score leads based on demographic information.
- C) Utilize both demographic and behavioral scoring to qualify leads.
- D) Avoid using lead scoring and rely solely on sales intuition.
Question 2: A prospect with the email address john.smith@acme.com is a duplicate record in Marketo, and exists both as a lead and a contact in the CRM. The marketing department sends john.smith@acme.com lead an offer for 25% off from his next purchase. The prospect unsubscribes from the email. A week later, the sales rep assigned to the john.smith@acme.com contact wanted to send him a personalized email via MSI offering 50% off his next purchase. What will happen?
- A) The sales rep's email will not be sent, because if the unsubscribe flag is set from false to true, the master email status is updated, and the change is propagated to other records with the same email address.
- B) The sales rep's email will be sent since the lead record will be converted and merged into the contact record.
- C) The sales rep's email will be sent since it was the lead record that has unsubscribed, and the sales rep is emailing the contact record that has not unsubscribed.
- D) The sales rep's email will not be sent, since Marketo cannot send emails to duplicate records.
Question 3: A marketer wants to send an email where an image is different based on the recipient's Industry and with a generic image if the Industry is blank or unknown. What best practice should the marketer follow?
- A) Backfill the database first to make sure Industry values are populated. Create an email, make the image module dynamic, select the Industry field, and choose the image for each Industry.
- B) Create a segmentation for the Industry. Create an email, make the image module dynamic, select the Industry segmentation, choose the image for each Industry segment, and the generic image for the Default segment.
- C) Create an email for each Industry and a generic version. In the Send Email flow step, use the Choices based on the person's Industry.
- D) Create a smart list for each Industry and one for blank/unknown. Create an email, make the image module dynamic, select the images for each industry, and assign the correct smart list.
Question 4: True or False? Admins can create a custom tab and customize the layout in the Person Detail Page so marketers can access the information important to them.
- A) True.
- B) False.
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