The following features are included in the Winter '16 release. Please click the title links to view detailed articles for each feature.
- Is Anonymous Filter
- Lead Database Dashboard
- Microsoft Edge Browser
- Microsoft Outlook 2016
- Email Program Head Start
- Mobile Marketing Enhancements
- Program API
- Microsoft Dynamics Enhancements
- Custom Objects Enhancements
- Facebook Lead Ads
- Web (Real-Time Personalization) Campaign Scheduler
Is Anonymous Filter
The Is Anonymous filter has been removed for Smart Lists. See the Next Generation Munchkin Tracking FAQ document for details. This change does not affect Web Personalization (RTP), which continues to identify anonymous and known web visitors and personalize content in real time to these visitors.
Lead Database Dashboard
The Lead Database has an updated Summary Dashboard that includes total people database size, number of marketable leads, and a breakdown of leads by top five sources.
Microsoft Edge Browser
We've added Microsoft Edge to the list of browsers supported by Marketo.
Microsoft Outlook 2016
Microsoft Outlook 2016 is now supported.
Email Program Head Start
Use Head Start to indicate that processing for your send should occur ahead of time. Instead of qualifying leads and preparing emails at the scheduled time of the program, Head Start ensures that these tasks are done beforehand. This way, your audience will start receiving emails at the scheduled time.
To use this feature, the email program must be scheduled at least 12 hours in advance and the Smart List will be locked 12 hours prior to the send.
Mobile Marketing Enhancements
PhoneGap Support: We now offer PhoneGap support for your mobile app. Learn more.
Support for Sandbox Apps:
Program API
Create, update, and clone programs via the REST API. This does not include the creation or updating of smart lists and smart campaigns within a program.
Microsoft Dynamics Enhancements
Sync Status: Keep tabs on the current throughput and backlog of the sync process. Break it down by the count of inserts and updates by object.
Notifications: Get notified for common sync errors, along with a list of leads that have that error.
Custom Objects Enhancements
You now can create many-to-many relationships between Leads/Accounts and a custom object by using an intermediary object with multiple link fields.
Facebook Lead Ads
Facebook Lead ads are a more direct way for a business to run lead generation campaigns on Facebook. People fill out a form to express interest in a product or service, so the business can follow up with them. The Marketo integration with Facebook Lead Ads automatically captures the information a lead provides within the Lead Ad form. Follow up actions and notifications can then be automated using the new Fills Out Facebook Lead Ads trigger.
Web (Real-Time Personalization) Campaign Scheduler
Schedule your campaign in advance. Set up a start and end date for personalized web content and repeat campaigns on specific days and times. Personalize the schedule to display the campaign according to the web visitor's time or a selected time zone.
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