What We Learned From You: Making The Marketing Nation Community Even Better Survey Results

Marketo Employee
Marketo Employee

Many thanks to the 407 of you who took the time to complete our “Want To Help Us Make The Marketing Nation Community Even Better?” survey earlier this year! We are also incredibly grateful for those who talked to us 1-on-1 over the last couple of months.  


The feedback you provided was invaluable. It gave us meaningful insights into what you really want and need from your community, validated (and invalidated!) assumptions we had, and brought us interesting new ideas.


What were our key takeaways from your feedback? We learned that 1) more personalized content, 2) expert peer content, and 3) a simplified user interface should be our highest priorities for the next iterations of our Community. We also heard loud and clear that you want better search and that we have work to do around archiving out-of-date content.


We also learned some interesting things about you, our amazing Community members:

  1. Most of you have been using Community for 3-5 years
  2. You spend most of your time on Community learning from peers and experts
  3. 55% of you use Community 2-3 times a week or more
  4. 44% of you are most interested in getting answers to specific questions


So, what’s next? For starters, we have kicked off an UX design project, are engaging with a federated search vendor, and Jonathan Chen, your Community Manager, is putting together a plan for cleaning up Community content. Look for more updates from Jon as we get closer!


If you have additional feedback or comments, please feel free to reach out to me at dulsky@adobe.com or Jon at jonchen@adobe.com. I’m very excited to be partnering with you on the next phase for Community.