Unlock Real-Time Data from Marketo Engage with Data Streams
We’re excited to share that all Prime and Ultimate customers now have access to the Lead Activity and User Audit Marketo Engage Data Streams. Whether you need to sync lead data into your CDP, keep a close eye on asset changes, or are looking to reduce your API load, Data Streams can help you do more with your data with less effort.
What are Data Streams?
Data Streams let you stream real-time events from Marketo Engage to any system. They send event data directly to your systems as they happen, so you don't have to wait for scheduled syncs or manually query for changes.
Current streams available:
- Lead Activity: Send lead-level engagement and activity events (e.g., form fills, list adds) directly from Marketo Engage to other platforms and services.
- User Audit Events: Stream changes made by users, such as updates to assets, programs, or tokens, to improve compliance across all marketing operations.
If you are looking to integrate Marketo with downstream tools such as Snowflake or a homegrown CDP, Data Streams are your perfect solution.
Early examples of how customers are using Data Streams:
- Dual Mastering: Keep a copy of person/lead data in your internal systems (like data lakes and CDPs) that’s always up to date.
- Webhook Monitoring: Keep an eye on whether actions triggered by webhooks were carried out correctly.
- Campaign Orchestration: Use real-time engagement data to trigger downstream processes, such as sales alerts..
- Compliance & Governance: Get notified when programs or tokens change, and monitor user actions to ensure governance and rollback policies are followed.
Access and Availability
Data Streams have been provisioned for all Prime, Ultimate, and Performance tier customers as of late November 2025. If you're on a different package, please reach out to your Adobe Account Team to explore upgrade options.
How to Set Up & Start Using Data Streams
Once your organization has been provisioned with access, here’s how to get up and running:
- Go to Adobe I/O Events: All setup is done in the Adobe Developer Console using Adobe I/O Events.
- Choose your delivery method:
- Webhooks: Pushes events in near real-time to your endpoint (great for reactive workflows)
- Adobe Runtime: Serverless event handling with logic inline
- Amazon EventBridge: Native AWS integration
- Journaling (on by default): Collects a rolling 7-day event history (ideal for recovery or auditing)
- Start routing event data to your systems:
- Follow the setup guides and use the sample code provided in our documentation.
More detailed instructions:
Still need help? Please get in touch with Adobe support for additional assistance.
What’s next?
We’re continuing to invest in expanding Data Streams and making setup even easier, and we are excited to help you get started with Lead Activity and User Audit today.
Have a cool use case? Post it here. We’d love to feature your story and share best practices with others!
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