Hello Marketers,
Hope you have had a rocking year so far!
This year has been special for Marketo Engage since we launched a number of exciting capabilities such as enhanced attribution with Marketo Measure Ultimate and channel-specific capabilities such as Dynamic Chat Prime and Interactive Webinars to ensure that we not only make the marketers more productive but also help them improve their overall conversion performance.
We launched Interactive Webinars for event marketers with a vision to provide a one-stop solution to all the event marketing needs throughout the event lifecycle from creation to promotion and from delivery to analysis. The limited GA was launched on 25th May 2023 to a few chosen customers as well as customers who expressed interest in Interactive Webinars.
And the response so far has been nothing short of overwhelming. Here are some insights to show the engagement and excitement for Interactive Webinars.
- More than 130 Interactive Webinars have been delivered till date.
- More than 180 Interactive Webinars have been created till date.
- More than 50 customers have been actively using Interactive Webinars since the launch 5 months back and
- More than 1000 marketers have been added to use Interactive Webinars and more than 15% have already created at least 1 Interactive Webinar.
As we are gearing up to ensure that Interactive Webinars is made available to all customers and that we have add-ons to ensure that we cover the whole gamut of the webinar spectrum in terms of event count, attendee capacity, and concurrency, we would like to thank each and every one of you for the enthusiasm shown and for all the contributions/inputs/feedback shared in the Office Hours that we conducted.
And we are just getting started. We have an extremely active roadmap and we are ensuring that we cater to all the specific needs and use cases for different types of events across creation, promotion, delivery, and analytics to provide a comprehensive solution to our customers.
Interactive Webinars is made for all of you and we would love to hear from you.
The form below is anonymous and has 2 free-text questions related to what you would want to see next in Interactive Webinars and any feedback that you have for Team Interactive Webinars.
https://forms.office.com/r/avkbaeuRMN
(Note: This form has been stopped from taking requests as we are moving GA with Interactive Webinars soon. Update: 22nd April 2024)
If you have still not been provisioned with Interactive Webinars and are interested in exploring the same till we go Full GA, please help fill out the following form
https://forms.office.com/r/Jf4zFVCH0T
(Note: This form has been stopped from taking requests as we are moving GA with Interactive Webinars soon. Update: 22nd April 2024)
In the next set of posts, we will publish the list of functionalities that we have listed on our roadmap and would love your help in prioritizing these.
Lastly, we are grateful to have such encouraging customer base and an extremely supportive community that makes it easy for us to deliver exciting product capabilities. And we will strive for more with your support.
Thank you so much,
Team Interactive Webinars,
Adobe Marketo Engage.
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