Let's imagine that you have a nurture campaign for prospects with four emails, each relating to a product. If someone clicks the link in a product-specific email, you want them to get a series of three emails related to that product and then move them back to the previous set of emails if they did not engage in the product-specific stream. Do you put this in one engagement program or two or more?
Here are some factors you should keep in mind when you're trying to make this decision about program design:
Anyone have any other factors they think should be included?
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