News You Can Use: 5/23

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MARKETO IN THE NEWS

U.S.

Marketo to Present at the J.P. Morgan Global Technology, Media and Telecom Conference

Press release

Brian Kinion, chief financial officer, will present at the J.P. Morgan Global Technology, Media and Telecom Conference on May 24, 2016 at 10:40 AM ET at The Westin Copley Place in Boston, Mass.

Referrals and Word of Mouth: The Holy Grail of Building Your Business

Hospitality Net

Marketo recently did a study which found that referrals were the best source of leads - and ultimately have a better close rate than any other channel (see chart). This should shed some light what companies need to focus on as they start out of the gate and grow.

An Allbound Marketing Approach Closes Your Revenue Gaps

Customer Think

Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.” To get these C-level folks’ attention requires proactive reach to complement inbound efforts.”

MarTech Nirvana or Bubble? You Be the Judge

Business 2 Community

As Brinker notes, the results have been mixed at best – Salesforce played the platform card early — and at least within the CRM space, it has had the largest market share (18.6% as of last year), while Marketo made a big public commitment to being a marketing platform. And Scott is quick to add: “But for many, it seems like platformization has remained a secondary objective.”

Why Omni-Channel Marketing is Ideal for IT and Software

Business 2 Community

Cites Mike Stocker's 2014 Marketo Blog on omni-channel marketing.

9 New Tech Skills That Can Boost Your Salary

Forbes

Online salary and benefits info company, PayScale, recently completed a study of its own compilations of data and found that jobs requiring certain tech skills tended to pay better than ones that didn’t. For those in the Millennial camp – born between 1982 and 2002 – the most common shared jobs skills are web framework Django, Google Ad Words, Marketo, Google Analytics, and campaign planning.

CUSTOMERS & PARTNERS IN THE NEWS

Customers

Will Amazon Get Into the Business Software Game?

Fortune

Instead of merely renting computing power, the theory goes, Amazon could also start selling its own software like Microsoft does with Office, Salesforce does with its sales apps, and SAP does with accounting software.

Xerox Releases New Digital Workflow Solutions

CMSWire

Xerox released 15 digital workflow solutions that are designed to automate and simplify work across three targeted verticals, notably manufacturing, retail banking and higher education.

3M CMO Don Branch Charged With Bringing Science To Life

CMO.com

3M is in the process of putting in place enterprise-level social listening, social publishing, marketing automation, sales automation, service automation, and content management platforms. Results are yet to come, but the company expects to drive a more integrated customer experience and greater loyalty for its brands.

How the Role of Enterprise Marketers is Evolving with Mobile Apps

Mobile Marketing Watch

A guest contributed post from Polly Alluf is the VP of Marketing at Insert.

Fitbit Buys Coin’s Digital-Wallet Technology

Wall Street Journal

Stepping into Apple’s Wheelhouse, Fitbit plans a payment solution it could add to devices.

Customers/Partners

Behind IBM’s Acquisition Of Salesforce Shop Bluewolf, And Its ‘Consulting Agency' Approach

AdExhanger

IBM heralded interoperability, particularly related to its marketing applications and agency services businesses, through its Bluewolf acquisition.

It’s time to get personal with email

Marketing Land

How do you improve your open and click rates? Vidyard's Michael Litt explains why personalization and video are a winning combination for your email marketing strategy. According to a study from Marketo and ClearFit (disclosure: client), reported by Vidyard, using video for email messages increases open rates substantially.

Google Is Attacking Enterprise from Every Angle

Fortune

Google showed a new custom computer chip and business software at its annual conference.

Google's mobile productivity apps bury Microsoft's

CIO

According to data provided to Computerworld by SurveyMonkey Intelligence, the monthly-active users of Google's mobile productivity apps in April vastly outnumbered those for Microsoft's Office.

Why Facebook Will Dominate Small Business Advertising

The Motley Fool

Facebook says it has three million businesses paying for ads, but Facebook may have just scratched the surface.

SAP and Microsoft Launch Yet Another Alliance

Fortune

SAP and Microsoft have a new alliance that will let the biggest SAP’s HANA databases run on the Microsoft Azure cloud as well as link Office 365 with SAP’s business software.

The Facebook papers Part 2: The user experience revolt

Recode

What publishers can and can't do — and how that forces them into giving up more of their core competencies to Facebook.

Agencies Need Clients To Catch Up With Modern Marketing

AdExchanger

Executives from Dentsu Aegis, IPG, Havas, Omnicom and WPP took up the question at the Modern Marketing Summit Upfront at Internet Week in New York City on Monday. Their conclusion: Agencies won't be inclined to break down silos until clients are ready to do the same.

Bots Bring Bigger Challenge to Google’s Ad Model Than Phones Did

Bloomberg

The smartphone boom upended Google’s advertising profit engine and it took years for the Internet giant to adjust to the new mobile world. The next wave of computing will be an even bigger challenge.

Swrve and AppsFlyer Announce East Coast Installation of the Mobile Moments Event Series

Press release

Swrve, the leader in mobile engagement, today announced Mobile Moments NYC, the inaugural East Coast installation of their global event series highlighting real-world secrets for mobile success.

The power of Microsoft Power BI

WhaTech

In January 2015 Microsoft set out to “fundamentally transform the business of business intelligence.” The basis of that bold claim was the release of a new version of Microsoft’s business intelligence tool, Power BI.

CMO interview: Why programmatic actually matters to brand marketers

CMO Australia

MediaMath's global CMO talks about the next generation of data-driven marketing, the role of marketing leadership and how she's proving the value of the marketing function.

Google's New App-Install Ad Targeting Could Help Marketers Better Reach Consumers

AdAge

Google is helping developers chase potential heavy users.

Google’s Getting Ready To Counter The Ad Blockers – But There Are A Few Stumbling Blocks

AdExchanger

Recent buzz has centered on Google spearheading an industrywide initiative that sounds a heck of a lot like an acceptable ads program, taking an unexpected page from the Adblock Plus playbook. An announcement seems imminent.

85 percent of Facebook video is watched without sound

Digiday

Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.

Facebook Brings Branded Video Ads To Audience Network

AdExchanger

In a significant expansion of its video ad offering, Facebook will bring video ad formats to its Instant Articles platform and to the external apps and sites in its Audience Network, the company announced Monday.

Augmented and virtual reality offer real value for CMOs

CMO Deloitte

Augmented and virtual reality (AR and VR) are no longer simply science fiction. Even as the consumer market for simulated reality tools remains uncertain, enterprises are fast-tracking AR and VR plans to transform business.

Interview with John Bara, President and CMO at Mintigo

MarTech Advisor

Cites that Mintigo is both a Marketo customer and partner.

Partners

What the C-suite can Learn from Social Media Analytics

MarTech Advisor

Paige Leidig, CMO at NetBase states that social listening is a marketer's domain – but certain insights should be on the C-suite's radar in case decisive action is required. Hence, she suggests three areas for brand leaders to monitor.

We’re Making LinkedIn Advertising Easier than Ever with These New Tools

LinkedIn Marketing Solutions Blog

New features from LinkedIn include saving targeting templates, restarting and archiving completed campaigns, increasing ad limits for campaigns, new social actions on sponsored content, and a new "years of experience" targeting facet coming soon.

Marketing Clouds And Ad Tech Financial Forces Poised To Collide

AdExchanger

Louis Moynihan, vice president of product innovation at Demandbase, says that data management platforms (DMPs) are outgrowing the siloed advertising channel and evolving into multichannel management within the larger marketing clouds.

Drive more scale for your performance campaigns with Twitter

Twitter

We’re excited to announce that the Twitter Audience Platform is available to all performance advertisers around the world. Now, advertisers who want to drive website clicks or conversions or mobile app installs can seamlessly extend their campaigns to Twitter’s audience of more than 800 million visitors – whether they’re on Twitter, or engaging with thousands of mobile apps and websites.