Today more and more businesses are adopting chat solutions as a part of their cross-channel marketing strategy to convert leads at a higher rate. With the growing importance of chatbots in B2B Marketing, to fully leverage the potential of chatbots, it's crucial to have an integrated chat solution that is built for marketing and sales
We launched Dynamic Chat, a new chatbot capability of Adobe Marketo Engage, to enable businesses to create contextual and personalized conversations for every visitor.