Wanted to share three ways I use snippets to make email design a lot faster! I am not trained in html design, everything I have learned has been on the job. The biggest disadvantage of not being well-versed in html coding is that it takes A LONG TIME to make something look good.
While email templates are definitely crucial, a lean startup needs to be wary of the cost/benefits: an extensive template library doesn't always provide the ad-hoc design flexibilities that our campaign owners are often looking for, and if you don't set up your campaign structure appropriately, it can be difficult to maintain all of them.
Using Snippets, I am able to store pieces of html design code that I often use, and keep them on a clipboard of sorts, to bring into emails as needed. Sometimes, you're going to want to add/update something minor to your email, that doesn't necessarily require an entire email template for.
I'm creating an email blast for the DACH region, and I want to provide the German address. I also usually like to allow readers to select English if they want to!
If I set up my snippets correctly, I can then replace this section with the "german footer" snippet:
The change probably doesn't deserve its own template, but the snippet lets me easily pull in this html quickly.
Here's another one we use to maintain image width consistency, and make sure we remember to add the CTA link to the image.
This is particularly great because you can create image restrictions (like max width), and have a border if you want.
Finally, I grabbed this idea from Grazitti, who use blank snippets with many of their email templates. Blank Snippets are great if you just want to hide a certain section, and when using a catch-all email template.
If you really want to get freaky with snippets, it's best to see emails as building blocks, with an email template that contains many editable sections. This allows you to put in assets or not. With blank segments, you can hide the sections you don't need.
Finally, if you are a scrappy marketer like me, here are some other email design resources that I recommend:
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.