Tips for Getting the Most from a Program Performance Report
Customers often ask me for tips for getting the most from their program performance reports. Here is a checklist you can use to help make sure you have everything set-up correctly.
A Program Performance report is great for providing a summary of your programs. The information is pulled real-time from Marketo so it is always up-to-date. Metrics include number of new names acquired by the program and the number of members who achieved success.
Before I get to the checklist, here is refresher of the different filters and metrics available in the report. The following is a webinar example report.
Program Performance Report Filters:
Metrics per program:
Metrics if you included period costs:
Metrics if you click on show program status columns when you select a specific channel to filter on in your report:
Here are some tips for getting the most from a program performance report.
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