I feel very strongly that if you do not have the time to test a lifecycle (or money to pay someone else to test it for you), you shouldn’t be building it at all. The revenue cycle model and associated program are one of the most complex pieces to get right in Marketo. Having a poorly working lifecycle process is worse than not having one at all! You don’t want to ruin your relationship with sales by routing leads backwards from SQL to MQL.
So, assuming you are going to test, here are some suggestions of things that you should do before, during, and after the testing process to ensure you do a thorough job.
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