Whenever I have someone new working in Marketo, I like to give them a checklist of things to validate before they launch a campaign. It makes me think of those studies that show that if a doctor simply follows a checklist, (s)he is way less likely to make simple mistakes. And there are so many simple mistakes we can make in Marketo accidentally. Here's a basic checklist to get you started, though obviously you need to customize it with things specific to your organization and I've left off validation of the assets themselves.
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