This blog is the second in a series on ways of tracking lead acquisition and program success when you are embedding global forms on a non-Marketo landing page or website. The first part can be found here.
The first option we covered is dependent on having a generic/tokenized thank you landing page that can be used for anyone who filled out the form. However, there are reasons why you might want to have separate thank you pages (such as having unique layouts or follow up CTAs that you can’t tokenize). This second approach is slightly modified to allow for separate thank you landing pages.
When you give someone the link to the website landing page, ensure you use a version of the URL that includes the URL parameters, e.g. landingpagename.com/whitepaper?cn=WhitePaperA. Then when they fill out the form, it will capture the white paper in a field, redirect to the right thank you page, and make them a member of the correct program.
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