I see a lot of scoring models in Marketo that seem to have been set up once, when the system was first implemented, and never revisited. Often times, these are not working as expected. A scoring model, like almost any operational program in Marketo, needs to be reviewed on a semi-regular basis.
In optimizing scoring, ideally you would have two stages of review:
Since most of us are not yet doing Phase I, I want to start there and share some of the most common issues I see in scoring models. This is my personal list of “don’ts”:
Those are the main mistakes that I see. Feel free to add other suggestions in the comments!
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.