Hello Marketo users,
We developed the Online Advertising program template to be able to track banners performance on Marketo. We need to test this process with you to be sure that everything is working properly.
If you have any plan to publish a banner on a partner website in the coming days or weeks, don't hesitate to send me an email so we could test the program together.
Chloé hasn't got any news from any of you concerning the need to track the web banners in order to be able to measure their performance.
Note: this Marketo program to be tested concerns web banners that can be published on our partners' websites (local online media) and doesn't concern the paid search or retargeting campaigns managed with Brian's team.
So in case you have planed to buy a web banner soon, Chloé can help you to create the Marketo program, to generate the url to communicate to the partner, and to track the results.