We have developed with Chloé Sabourin the first report on MQLs to analyze the number of leads qualified by marketing, but we were surprised by the number. It is quite low!
We tried to understand why and finally we reached to the conclusion that the lead lifecycle is not respected.
Why do we say that? because a MQL means a lead passed from the status "Marketing Qualification" to "Sales Handover".
So as an example, if you create a Contact directly in Salesforce and assign it to a sales person, this won't count as a MQL.
We've a client rep in China. She will do some coldcall and responsible for the incoming lead for further qualification. She hasn't the access of Marketo so she cannot know if the person exists already in Marketo. Could we grant her access for only searching lead in Marketo?
Please suggest. Thanks.