Atomization emails are now available in Marketo!

[Anonymous]

Dear Marketo users,

The 6 Atomization emails (Consideration step of the Customer Journey) are now available in Marketo! All emails and links are already localized and available in program EB.1607.SH.FU.Consideration (WS share). After cloning this program in your own WS, please:

1.       Resources > Emails

• Keep only your 6 emails
• Check and correct those emails if needed (some titles or CTA sentences can be shortened)

Email Customized, block 1 - No YouTube link for S. Joly interview yet. Video will be published in the next weeks so you will have to add the link

Email Responsibly, block 2 - Responsibly litepaper as asset for the moment. When Céline and Laurence interview will be published, you will have to replace the asset link and image

• DE: emails translation need to be validated
• ZH-CN: need to replace YouTube by Youku videos links
• Localize the sentence “Forward to a friend” on the footer
  • FR: sentence already translated

2.      Campaigns > Send out + all Handles: keep only your emails and links

3.       Target: all furniture contact pool excluding competitors list

4.      Contact the Marketo team:  to activate your EB campaign and send your emails!

The Marketo and Furniture Teams are available if you have any question

Best Regards

Marketo:Chloé Sabourin​ Domitille Balas​

Furniture: Ketty Le Henaff​ Marie Monteil​ Audrey Faussane​

[Anonymous]

“Handles” campaigns explanation:

1. “Handles clicked” = Campaign to track any single click in any email (footer and Johnson included / unsub excluded).
2. “Handles clicked multiple times” = Campaign to track any single click on asset links in any email (footer, Johnson and unsub excluded).
3. “Handles converted” = Campaign to track 2 and more than 2 clicks in any asset (footer, Johnson, black bloc, unsub excluded).

[Anonymous]

For information: By September, those 6 Atomization emails (from the Consideration step) will be included in a Nurturing program (Customer Journey). You will receive a dedicated user guide for this new program, once it will be available.

[Stella_Zamprogn]

Hi Audrey,

I am working on the program and I saw that the subject of the first email - "I made it faster" - is "The top 5 ways to cut time to market" but on the email I count 3 top ways to cut time to market....can I change the subject? thanks a lot

Stella

[Anonymous]

Hi Stella,

For the email Faster, the subject says 5 ways because for each bloc (design, fabric, leather), there are 5 ways to cut time to market (5 bullet points) for design, fabric, leather. You can change it into 3 ways if it makes more sens to you.

Regards

Audrey

[Anonymous]

Hi Audrey,

I will start my summer holidays next week.

I only be able to clone and localise this program end of August.

Hope this is not an issue...

thank you

Susana

PS: Another thing, I've noticed that this program include Pt-Br version and no Pt-Pt version. Please consider Pt-Pt in future programs...

Thank you.