Work directly with Wunderman marketing team to develop and execute a marketing plan to build greater awareness of Wunderman Data Management and articulate its value proposition.
Create and implement a content marketing program, collaborating with in-house designers, sales professionals and the Wunderman marketing team to produce content that is relevant across platforms (ebooks, white papers, direct mail, video, etc.).
Work within the organization to identify client work that can be showcased among internal and external audiences
Manage analytics and metrics for WDM marketing campaign and reports as required, including developing and implementing processes for tracking how/which marketing initiatives contribute to sales opportunities.
Develop a system to assess the value of participating in/sponsoring events and develop team’s strategic presence at event. Support teams by directly creating and executing all pre-and-post show communications to help drive conversations and opportunities.
Manage event and sponsorship budgets; issue POs and vendor payment
Work directly with marketing team to identify opportunities to pitch targeted publications and build relationships with influential industry analysts.
Work directly with sales teams to create and support business development programs; assess the need to update and create sales collateral; draft and execute mass sales communications (direct mail and email).
Set, communicate and maintain timelines and priorities on every project; support other corporate marketing programs as necessary.
Seek opportunities to create meaningful communications that engage key audiences between tent pole events
Key Skills and Experience
Must have direct experience working at a data or consulting firm, e.g., Merkle, Axciom, Accenture, etc.
Must demonstrate understanding of how data management and analytics are used to inform marketing campaigns
Bachelor’s degree in marketing , advertising, or communication studies preferred
Must possess drive, initiative, leadership, and the ability to cultivate and sustain a high degree of cross-functional collaboration, coordination, and communication
Ability to work effectively across a matrix to build consensus and share relevant information
8-10 years of marketing experience with an emphasis on B2B branding