Adatao delivers business-ready Big Apps for enterprises that need deeper, faster insight to critical business questions. We are the first to provide a unified interface that enables business and data science users across the enterprise to collaborate, and together, drive high-quality decisions. Easy to use and deploy, Adatao Data Intelligence Platform runs on existing Hadoop data stores, allowing businesses to begin generating value from big data within minutes.
Our strong team includes executives with deep product and engineering experience. They have held senior positions at Google, Yahoo, Amazon, SAP, Microsoft, and VMware. Team members also hold advanced degrees in computer science and business from leading universities. Adatao is funded by Andreessen Horowitz, Lightspeed Ventures, and Bloomberg Beta. To learn more, visit us at www.adatao.com.
Adatao is growing rapidly and is looking for a Demand Generation Manager. As a Demand Generation Manager, you will report to the VP of Marketing and be responsible for the full B2B marketing campaign life-cycle management, including managing campaigns from concept development to ROI analysis, definition and execution of digital marketing strategy as well as execution of SEO, PPC, SEM, social media.
Responsibilities
- Manage the demand generation process, metrics, tools and execution
- Drive the demand generation programs that scale globally through email, social, retargeting and other channels.
- Lead nurturing, content syndication, lead conversion and overall lead-to-revenue pipeline performance management and acceleration
- Build audience segmentation strategy; develop programs to nurture and qualify the internal prospect database.
- Execution of tradeshows and high-touch customer and partner events and roadshows driving lead generation
- Work closely with sales to set goals, manage lead flow, lead scoring and increase conversion rates at each stage of marketing and sales engagement process.
Required Skills & Qualifications
- 3+ years of marketing experience focused on demand generation for B2B software or internet services
- 2+ years of hands-on experience with at least one marketing automation platform (Marketo, HubSpot, Act-On, etc.)
- Advanced experience building a highly scalable, high-performing demand generation engine using both outbound and inbound (SEO, re-targeting, social) tactics
- Enthusiasm for data-driven marketing and energy for fast paced startup environment
- Exceptional writing and copy-editing skills (e.g., compelling/engaging campaign messaging, web copy, email copy, etc.)
- Bachelor’s degree required, MBA nice to have
Adatao offers very competitive compensation packages commensurate with your experience. We offer full benefits, company stock options, continual career & compensation growth, and many other perks.
If you are interested in this great opportunity, please apply here: Demand Generation Manager at Adatao, Inc.
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