Do you love being challenged, hold yourself to high standards, and thrive as part of a close-knit team? Move past the boring corporate offices — join us at TakeLessons for a career that allows you to make a positive, lasting impact on thousands of people.
As a member of the TakeLessons marketing team, the Sr. Content Marketing Specialist will be responsible for executing and evolving the company’s content strategy to engage target audiences and grow the business. With hands-on experience and a proven track record, this individual knows how to craft a compelling piece of content that speaks to a specific audience, understands the key underlying SEO principles that drive impact through organic search, and recognizes that promotion is fundamental to the success of a content strategy.
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In this role, the candidate ..
- Uses content to build qualified traffic, links, and social engagement through our website and blog
- Performs in-depth research to ensure content aligns with relevant keyword demand and audience
- Develops content across a variety of medium including written, visual, audio, and video
- Oversees and coordinates the creation of content from third-parties
- Optimizes content for search engines using on-site best practices and techniques
- Publishes and distributes content through various channels including blog, email, and social media
- Promotes content through ongoing outreach with influencers, bloggers, and journalists
- Measures the impact of content across KPIs including traffic, leads, sales, and email engagement
- Manages content marketing budget to meet or exceed forecast goals
- Writes email copy to promote and distribute content to relevant lead and customer audiences
- Develops and maintains the marketing team’s monthly editorial calendar
- Maintains a consistent voice across all content produced and adheres to design and brand guidelines
- Collaborates with the marketing team to support email marketing and other key initiatives
- Edits and provides feedback for content created by marketing team members
- Drives engagement across key social channels including Facebook and Twitter
- Balances multiple on-going projects and shifts priorities as needed
- Other duties to support the marketing team as assigned
Qualifications in order to be successful..
- Bachelor’s Degree in marketing, journalism, communications, public relations, or related experience
- Minimum of 3 years marketing experience with an emphasis on Internet marketing
- Exceptional writing, copyediting and proofreading skills
- In-depth understanding of SEO and inbound marketing best practices
- Proven ability to define and execute on assigned goals and objectives
- Creative but can also be process-driven and rely on data to help make decisions
- Organized with a strong attention to detail
- Web savvy, comfortable with online research, strong familiarity with social platforms
- Ability to follow stylistic writing guidelines
- Ability to accept and learn from constructive criticism
- Eager to learn, develop skill-set, and stay on top of industry trends
- Comfortable with change
- Well-versed with management of content through WordPress
- Familiarity with Google Analytics or similar web analytics platform
- Comfortable with Photoshop or similar software to create/edit basic visuals
- Strong proficiency with Microsoft Office and Google Docs
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