We’re looking for a Campaign Strategist to own the strategy, planning, and coordination to drive customer acquisition and adoption. This individual will be a subject-matter expert for his/her product and work cross-functionally with Product Marketing, Campaign Operations, Media Buyers, and our content team. The ideal candidate will have had experience in planning, executing, measuring, and optimizing marketing campaigns for a subscription-based software solution. Although this is not a hands-on Marketo role, a strong knowledge of Marketo and SFDC is a huge asset.
Responsibilities
- Engage with Product Marketing, Product, and Sales to become the subject matter expert for our flagship Remote Monitoring solution
- Directly responsible for net new leads and trials with a dotted line to Customer Marketing
- Planning/strategizing go-to-market for product worldwide
- Coordinate cross-functionally across teams to gather insights to formulating winning multi-channel campaign strategies
- Develop plans to test into new channels
- Formulate A/B test plans
- Work closely with Media Buyers and Campaign Operations to execute media buys, launch and measure A/B tests, and analyze results to inform next course of action
Qualifications
- 5+ years’ experience in a campaign manager, digital marketing manager, product marketing manager, or similar role with a SaaS solution
- You are goal and metric driven
- You have experience executing, measuring, and optimizing split A/B tests for emails and landing pages
- You enjoy a fast-paced work environment and are “in your flow” when actively juggling both short and long-term priorities along with daily demands
- Your boss and colleagues describe you as having both strong analytical and strong communication skills
- Must be able to effectively work cross-functionally and coordinate with teams within and outside of marketing to develop campaign plans
Apply here or contact: chelsea.junget@solarwinds.com
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