Sr. Campaign Strategist (Raleigh-Durham NC)

Chelsea_Junget
Level 1

Sr. Campaign Strategist (Raleigh-Durham NC)

We’re looking for a Campaign Strategist to own the strategy, planning, and coordination to drive customer acquisition and adoption. This individual will be a subject-matter expert for his/her product and work cross-functionally with Product Marketing, Campaign Operations, Media Buyers, and our content team. The ideal candidate will have had experience in planning, executing, measuring, and optimizing marketing campaigns for a subscription-based software solution. Although this is not a hands-on Marketo role, a strong knowledge of Marketo and SFDC is a huge asset.

Responsibilities

  • Engage with Product Marketing, Product, and Sales to become the subject matter expert for our flagship Remote Monitoring solution
  • Directly responsible for net new leads and trials with a dotted line to Customer Marketing
  • Planning/strategizing go-to-market for product worldwide
  • Coordinate cross-functionally across teams to gather insights to formulating winning multi-channel campaign strategies
  • Develop plans to test into new channels
  • Formulate A/B test plans
  • Work closely with Media Buyers and Campaign Operations to execute media buys, launch and measure A/B tests, and analyze results to inform next course of action

Qualifications

  • 5+ years’ experience in a campaign manager, digital marketing manager, product marketing manager, or similar role with a SaaS solution
  • You are goal and metric driven
  • You have experience executing, measuring, and optimizing split A/B tests for emails and landing pages
  • You enjoy a fast-paced work environment and are “in your flow” when actively juggling both short and long-term priorities along with daily demands
  • Your boss and colleagues describe you as having both strong analytical and strong communication skills
  • Must be able to effectively work cross-functionally and coordinate with teams within and outside of marketing to develop campaign plans

Apply here or contact: chelsea.junget@solarwinds.com