PODS Enterprises LLC, a leader in the moving and storage industry, is currently seeking a Senior Marketing Automation Manager to work out of our corporate headquarters in Clearwater, Florida. See description below, and apply here PODS Careers.
Yes, we are the company with the big white boxes!
The Senior Marketing Automation Manager will oversee the implementation, monitoring and performance of email, marketing automation, and CRM platforms, campaigns and related technologies. She or he will build and constantly improve the company’s email marketing strategy and tactics for nurture campaigns for prospects and transactional emails for customers. They will also develop strategies for testing and measuring email campaigns in collaboration with market segment managers.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Set up, testing, execution and reporting for demand generation and lead management including nurturing, scoring and routing
- Create emails, landing pages, forms and reports within email platforms
- Manage A|B tests, and continuously optimize email templates and campaigns
- Construct views and dashboards for campaigns, leads, prospects, opportunities, and pipeline activities in CRM
- Assist with new technologies including defining requirements, vendor analysis, selection, on-boarding and implementation as needed
- Perform weekly, monthly, quarterly and annual business analysis and reporting
- Trouble shooting and support of platforms including management of 3rd party support services
- Manage Implementation of SugarCRM platform including relevant integrations
- May perform other duties and responsibilities as assigned
REQUIRED QUALIFICATIONS
- Bachelor's degree in business, engineering, or a related technology field
- 7+ years of experience implementing or managing relevant platforms
- Familiarity with a variety of industry platforms and have knowledge of the latest trends and best practices in Email Automation and working knowledge of CRM integration and functionality
- Rely on extensive experience and judgment to plan and accomplish goals
- Ability to lead and direct the work of others
- Highly organized with strong project management skills
- Experience with Marketo required
- Experience with at least one major CRM platform required (SugarCRM preferred)
- Experience with Email Marketing required (ExactTarget/Salesforce Marketing Cloud preferred)
- Experience integrating marketing applications with enterprise applications and 3rd party connectors
- Experience developing and documenting workflows, data maps, business processes, and user guides
- Understanding of SAAS platform databases
- Know how to:
- Build/code HTML emails
- Create and automate trigger-based, sequenced, and ad-hoc campaigns
- Read and understand support documentation to identify and implement solutions
- Create and modify lead scoring rules
- Monitor and manage platform databases including hygiene and size
- Ensure that emails and landing pages are properly formatted for a variety of email clients, browsers, and mobile devices
- Develop and format content to support campaign efforts as needed
- Perform A/B testing to optimize open, click, and conversion rates
- Build landing pages and email content for time-sensitive campaigns
- Analyze data
- Manage multiple projects and deadlines PODS Enterprises, LLC is an Equal Opportunity, Affirmative Action Employer. We will not discriminate unlawfully against qualified applicants or employees with respect to any term or condition of employment based on race, color, national origin, ancestry, sex, sexual orientation, age, religion, physical or mental disability, marital status, place of birth, military service status, or other basis protected by law.
Equal Opportunity, Affirmative Action Employer
PODS Enterprises, LLC is an Equal Opportunity, Affirmative Action Employer. We will not discriminate unlawfully against qualified applicants or employees with respect to any term or condition of employment based on race, color, national origin, ancestry, sex, sexual orientation, age, religion, physical or mental disability, marital status, place of birth, military service status, or other basis protected by law.
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