Axiom EPM (www.axiomepm.com) is seeking a Marketing Campaigns Manager to develop, deploy and manage a range of outbound lead and demand generation programs to drive substantial pipeline growth through integrated marketing programs. Utilizing a variety of mediums (including but not limited to webinars, online marketing, print advertising, email and direct mail), this position will be tasked with designing and implementing programs to find new customers and engage with existing ones.
The successful candidate will be accountable for lead targets, lead quality, conversion, program
performance and budget for these activities. This position requires a hands-on individual who can take projects from concept to implementation, and the candidate should have a proven track record of managing and delivering multiple successful lead generation campaigns in a B2B environment.
Click here to apply.
Duties:
• Develops and executes fully integrated marketing campaigns using automation software (ideally Marketo), which may include online marketing, events, direct mail campaigns, webinars, and more.
• Works collaboratively with product and industry experts to create marketing and sales assets to support thought leadership and demand generation activities.
• Participates in discussions with the marketing and sales management team to develop and monitor marketing plans to generate leads, lists and effective measurement against sales and marketing goals.
• Precisely tracks marketing campaign ROI and builds marketing reporting to monitor the effectiveness of marketing activities.
• Leverage third party organizations, PR and media to participate in joint activities that drive lead generation efforts.
• Effectively uses marketing and sales automation systems.
• Leverages business partners to extend marketing programs and reach.
• Facilitates weekly communication with cross-functional stakeholders and senior management to report on success of activities and proactively communicates plans for the coming month, quarter and year.
Qualifications:
• A minimum of 5 years’ experience in a similar role managing marketing campaigns with proven success to develop, deploy, manage and report on a range of outbound lead and demand generation programs.
• An understanding of the tactical and strategic considerations involved with marketing to enterprise-level prospect organizations.
• Strategic marketing experience with finance-related software solutions is ideal.
• Proven success in a hyper-growth company working closely with sales and product teams is preferred.
• Strong analytical, interpersonal, and project management skills.
• Creative thinker with strong oral and written communication skills
• High degree of business acumen.
• Good understanding of the communications process for corporate software products.
• Ability to combine strategic thinking with strong implementation skills – instinctively understands angles and positioning.
• Relationship building, vendor management, and negotiating skills.
Click here to apply.
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Axiom EPM is a fast-growing software company in the Enterprise Performance Management (EPM) space that is earning some of the industry’s leading customer satisfaction and product quality ratings. Our solutions enable more effective and efficient financial planning across key solutions areas including budgeting, forecasting, capital planning, strategic planning, financial and management reporting. While our company is a relatively new player in the EPM space, the Axiom EPM team is comprised of capable individuals who are deeply conversant in financial planning and performance management concepts and technology. In addition to our people, what differentiates us in the marketplace is our solutions that empower the Office of Finance with tools they can truly own and manage; our platform offers a more agile and responsive toolset than the more IT-centric tools of our competitors. Our strong market success and compelling customer testimonials span industry segments, with a strong concentration in healthcare and finance, supporting large enterprise and mid-market businesses. http://www.axiomepm.com/
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