Digital Marketing Specialist
Dining Alliance is the nation's largest purchasing organization for independent restaurants. Our company has experienced explosive growth in the last few years and our CEO recently won Boston Business Journal's 40-Under-40 Award.
We're looking for an energetic and experienced marketer who loves the restaurant industry and has a strong set of Marketo skills.
Join our Shared Services Marketing Team for the opportunity to work on a diverse set of integrated marketing projects for our family of brands. On any given day, you may design an automated email workflow in Marketo targeting the casino industry, prep an event strategy for a national restaurant conference and contribute your Wordpress expertise to one of our web projects.
Must-Haves:
- At least 2 Years of experience working with Marketo (email campaigns, nurture campaigns, content strategies, landing pages, ROI tracking, etc).
- Experience in optimizing landing pages and user funnels
- Experience with A/B testing and multivariate experiments
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Solid knowledge of website analytics tools (Google Analytics)
- High tolerance for shifting priorities and projects
- Desire to work independently and take the lead on your own projects
- Ability to manage multiple projects and timelines
Nice-to-Haves:
- Adobe Design Suite Skills
- Salesforce.com Experience
- Hubspot Experience
- Experience Managing Social Media and/or Content Marketing Campaigns
.png)