Seeking a Marketing Campaigns Lead - Accela, Inc.

[Anonymous]

Looking for a Campaign Expert in the San Ramon, CA - Silicon Valley area

Are you a demand generation guru in a creative director’s body?  Do you revel in pipeline numbers as much as creative design?  Can you turn all of this into actionable and executable marketing campaigns?  If you can, then we are looking for you!
 
Accela, the leader in government cloud, is seeking a Marketing Campaign Lead to help identify, strategize, create, and execute ground-breaking demand generation campaigns to help drive Sales pipeline and revenue.  In this role you will be required to think on a strategic level, yet also be very hands-on in driving marketing programs.​ The ideal candidate is someone who comes from a creative/copywriting background with experience developing acquisition and retention marketing program strategies, combining customer branding goals with platform best practices to develop a coherent campaign strategy.

Responsibilities:

• Plan and execute strategies for demand generation campaigns, utilizing the right market tactics in a combined and integrated marketing manner and manage multi-touch campaigns
• Define and create campaign creative (message headlines, copy, creative, emails, landing pages, etc.) assets in support of campaigns and programs
• Execute metric-driven marketing programs and other activities to generate qualified leads and drive sales
• Leverage demand generation tools (Salesforce.com, Marketo marketing automation software, Google Adwords, Google Analytics) in campaign planning and execution

Creative Qualification:

• Hands-on design understanding of emails, multi-page, multi-product materials, direct mail, infographics, and the fundamental principles of digital marketing
• Solid message creation and copywriting skills, examples required
• Solid portfolio of creative ideas, must be able to provide examples of campaigns you brought to market
• Strong ability to turn creative concepts into executable assets
• Content background or experience with content-heavy projects a plus
• Good sense of aesthetic when selecting stock photography and illustrated art
• Experience ensuring art direction and visual design support campaign strategy
• Demonstrated experience leading new and innovative creative ideas ranging from interactive (web, mobile, social) to email to print to video

Campaign Qualifications:

• 7+ ​ years demonstrated success developing a repeatable and sustainable demand and lead generation marketing campaigns that provide measurable improvement in topline and bottom-line growth.​
• Proven track record of successful global inbound and outbound demand generation program creation, and execution
• Must have deep expertise with Marketo and Salesforce.com
• Must have a solid understanding of how to optimize lead nurturing, lead scoring and marketing program spend
• Proven track record of measuring, improving, and hitting the targeted ROI of marketing investments
• Strong interpersonal skill and the ability to influence others without formal authority
• Experience marketing to state and local government markets desirable
• High growth company experience preferred.

If you are interested or know of someone who would be, please contact me at twong@accela.com.

Thanks!