Online Marketing Manager
Position
The Marketing department is responsible for developing the right strategy and implementing various activities to reach the main marketing goals: demand generation and brand awareness. As our Online Marketing Manager Marketeer you support the Corporate Marketing team. Key responsibilities
As an Online Marketing Manager you are responsible for Planon’s online strategy and planning. This concerns: the corporate website, SEO, SEA, Social Media, online content creation.
• Corporate website
o Responsible for Content Management System (MODx)
o Improve traffic and conversion
o Monitor and report on performance using Google Analytics
o Responsible for Search Engine Optimization
o Add content assets, linked to marketing automation software
o Use of Marketo Real Time Personalization software
• Search Engine Advertising
o Maintain and optimize Google Adwords campaigns and Google Display Network advertising
• Social Media
o Ensure and monitor a vibrant Social Media presence, including Twitter, Linked-In and Google+
o Responsible for social media advertising
• Generate and edit online content like blog posts, e-mailings and website texts
• Work closely with Product Marketing, Field Marketing and Corporate Marketing to ensure the use of relevant tools and messages in marketing campaigns Required experiences / Key Competences
• Preferably a Bachelor degree or higher in Marketing or Business
• 5 to 8 years of online marketing management experience - ideally within a B2B software company
• 2 to 3 years of experience implementing SEO and SEA best practices for a global multi-language website
• 2 to 3 years of experience implementing and managing Social Media best practices (Twitter, LinkedIn, Google+)
• Experience using Salesforce CRM would be beneficial
• Marketing Automation skills highly desirable (Marketo, Eloqua or similar)
• Excellent oral and written communications skills in English
• Strong team player, collaborative, service-oriented and hands-on
• Experience in working in a decentralised Marketing organization What does Planon offer you
• the Planon Performance Management Program, containing your personal development plan, annual goals and performance bonus
• a challenging position at Europe’s market leader in Facility Management and Real Estate Software, with the, for a Dutch software supplier, unique opportunity and ambition to become Global Market Leader
• an inspiring international environment with the possibility to work abroad
• training at the Planon Academy Benefits
Planon offers you an attractive and competitive salary and benefits package, providing a good balance between business and leisure. Amongst our secondary benefits we offer flexible working hours, development and training possibilities. For ambulant positions we additionally offer a lease car, laptop and mobile Phone. This is a full time position with a Nijmegen based office. | | | |
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