New Opportunity in Madison, WI - Shoutlet, Digital Marketing Manager
Shoutlet is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships that drive real value. Through data acquisition, customer insights, and business integrations, Shoutlet helps more than 600 brands in 60 countries build the relationships that actually build business. Headquartered in Madison, WI, Shoutlet has additional offices in Atlanta and London. Current customers include 3M, Best Buy, Fox Sports, Hot Topic, 24 Hour Fitness, Canon, and Norwegian Cruise Line.
Shoutlet is looking for an energetic Digital Marketing Manager that pays close attention to details.
Drive the execution of digital demand generation campaigns to grow marketing engagement and sales qualified leads
Run the Marketo marketing automation system and syncs into Salesforce.com
Digital campaign planning and management for white papers, ebooks and webinars including email, landing page production, quality control and campaign deployment
List management and database maintenance
Maintain lead engagement reporting between Marketo and Salesforce
Reports to the Digital Marketing Director
2-3 years of lead generation experience
Expertise in email marketing, marketing automation, and lead scoring
Experience building effective, dynamic campaigns selling business-to-business solutions, using Marketing Automation software (Marketo, Eloqua, etc.) and Salesforce.com
Proven history of analytics-driven accountability
Experience moving leads through a marketing and sales funnel
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