Needed: Marketing Operations Associate

Needed: Marketing Operations Associate

RentPath is seeking a Marketing Operations Associate to join the B2B Marketing team.

The Marketing Operations Associate is a marketing technologist with experience in operationalizing marketing programs and marketing performance measurement. This position will work closely with a variety of internal teams, including other marketing groups, B2B product, business intelligence and sales operations.

Essential Functions:

  • Build Marketo programs and operational processes that accelerate campaign and lead performance.
  • Collaborate to implement and manage new marketing technologies.
  • Report on channel investment, program and digital asset performance.
  • Identify breakdowns in our lead lifecycle; provide recommendations to mediate issues.
  • Track our overall lead-to-revenue management performance, as well as by segment and geo market.
  • Provide insight into which lead acquisition sources provide higher ROI, program influence on opportunity conversions, accuracy of opportunity stages/probability, sales and marketing funnel velocity, stage attrition and how we’re tracking to goals.
  • Work with sales operations to define and implement better lead management processes.
Knowledge, Skills, and Abilities:
  • Ability to think strategically.
  • Exceptional attention to detail.
  • Strong data analysis to determine tactic effectiveness, ROI and pipeline forecasting.
  • Passion and skill for partnering with cross-functional teams.
  • Strong communication and problem solving skills.
  • Excellence in organization and planning - plans, organizes, schedules, and budgets in an efficient, productive manner and focuses on key priorities.
  • Proactively reaches out to peers and business owners to establish an overall collaborative working relationship.
Qualifications, Training, and Experience
  • Bachelor degree in business, marketing, IT or related field required.
  • 3+ years experience in marketing operations and analytics using advanced marketing technologies.
  • Experience with Salesforce and Marketo required; RCE experience is highly preferred.
  • Proficiency in Tableau is preferred.
  • Understanding of lead-to-revenue management and corresponding KPIs to measure success.
Based in Atlanta, RentPath is a leading, highly profitable digital business with a strong and long- standing dominance in the real estate industry, empowering millions of people nationwide seeking apartments and houses for rent. RentPath’s category-leading brands include Apartment Guide,,, and
With an unrelenting focus on digital technology and delivering an exceptional consumer experience, RentPath solutions provide consumers with a clear and simple guide to apartment living through content-rich apartment listings via Internet, mobile and social media solutions. As an innovator in this rapidly growing two-sided marketplace, RentPath’s network of sites receives more than 10 million unique visitors each month.
RentPath is owned by two renowned private equity firms – TPG and Providence Equity – and its CEO, a University of Virginia alumnus, was formerly the CEO of Vonage and CMO at Cingular Wireless.  The company has resources to invest and is well positioned to realize its ambition to drive disruption in the real estate industry and delight our customers with an innovative and transformative consumer experience.
As a Marketing Operations Associate, you will receive many benefits including:
  • Strong salary
  • Comprehensive benefits package
  • Matching 401(K) contributions
  • Advancement opportunities for outstanding performers
  • And much more!

Please contact me if you're interested!