Marketo Campaign Specialist at FireEye in United States Milpitas CA 95035 - Job | FireEye
Responsibilities
- Coordinate directly with internal global teams, including Channel Marketing and Global Programs to deliver on Marketo program needs
- Strategic setup of Marketo programs to optimize efficiency, performance and measurement
- Build out campaign components in Marketo for deployment and/or lead capture including smart lists, emails, landing pages, webinars, events, digital advertising, etc.
- Create and manage smart lists as needed to support segmented campaigns and A/B testing
- Create Marketo landing pages to enable proper data capture and campaign measurement
- Implement campaign measurement tools for all campaign components being deployed via Marketo
- Test and deploy emails via Marketo
- Setup campaigns in Salesforce.com
- Periodic creation of or adjustments to existing Marketo email and landing page templates
- Other duties as assigned
Requirements
- 1+ years experience building programs and templates in Marketo
- 1+ years experience with HTML and CSS
- Working knowledge of Salesforce.com
- Detail-oriented and focused on high-quality output
- Ability to multi-task and deliver on deadline in a fast-paced environment
- Collaborative team player interested in working with a global team
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