Marketing Technology Manager
The Marketing Technology Manager guides the development, implementation, and management of the Departments technology stack, data management functions, and campaign distribution. The Marketing Technology Manager will be responsible for the Marketing Department’s platforms and software needed for direct marketing, lead nurturing, and marketing analytics, as well as the customer and prospect databases. These systems include Marketo and various marketing automation and operational platforms.
The Marketing Technology Manager will also be responsible for the systems and processes to collect, analyze, and reporting on marketing, sales, and other data, and managing the team and processes to pull data to support marketing campaigns and customer communications. This position will work closely with various teams including IT, line of business and brand marketing teams, sales, markets insights, customer operations, and others to optimize marketing operations, technology, and reporting capabilities.
Marketing Automation and Distributions
Manage the Department’s marketing automation (MA) and mailing system and related functions, including subscriber and lead list management, campaign management, forms, landing pages, and workflow development and upkeep.
Manage mailing/marketing campaigns, lists, and related processes; support the distribution of communications.
Oversee and monitor manual and automatedA data flows between the MA and source systems to maintain data integrity; troubleshoots data issues as needed to improve the
accuracy of targeting and segmentation.
Promote adoption of the MA platform with stakeholders and uplift the Department’s understanding of the system and how it can support marketing campaigns.
Marketing Data and Resource Management
Oversee dashboard development and reporting including analytics on marketing activities and campaigns. Generate integrated data and business intelligence reports and dashboards for use by marketing managers and stakeholders, including dashboards that track and measure ROI of all marketing and other funnel activities.
Supports and implements the manual and automated process for measuring and reporting on marketing campaigns and asset performance including but not limited to email
marketing campaigns, social media programs, mobile web/app performance, landing pages, microsite performance, online portal usage, and portal cost savings/call
deflection
Improve the Department’s capabilities to track and report on marketing operations, activities, and campaigns, including functions supported by other Department’s vendors.
Contact and Marketing Database Management
Manage the transfer of data into marketing databases from various sources; including integration with external sources, and audit the results for accuracy
Manage data management and cleansing processes
Lead ongoing efforts to measure, analyze, test and optimize database marketing efforts. Support the execution of email marketing (nurture and drip programs)
for customer engagement and lead generation
Work with a cross-functional team data owners and managers to develop and implement data standards and practices.
Additional Skills:
Knowledge of and affinity for marketing automation and database technology
Self-starter with initiative and a sense of accountability and ownership that establishes priorities well and works well with minimal supervision.
Must be results driven with ability to multitask with multiple deadlines and/or milestone requirements in a fast-paced environment
Have excellent interpersonal skills, be extremely well organized, and able to work in a fast paced environment
At least 4-6 years of total marketing experience
Marketo certification is strongly preferred, but not required
Must be able to articulate the value of Lead Scoring, Lead Nurturing and Lead management
Experience with Salesforce.com and other B2B/B2C Marketing Technologies preferred
Experience creating and/or executing marketing strategy, programs, or demand generation campaigns, both inbound and outbound
Experience with email marketing, databases, and reporting and analytics tools
Data management and analysis, using Excel, MS-Access, SQL, or related tools, for
data migrations, integrations with external sources, general cleanup, reports and/or executive dashboards
About the company: www.numerix.com
To apply for this position please visit www.numerix.com/careers
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