Avid Technology is looking for a full-time Marketing Operations Specialist to be a part of our global Marketing Programs and Operations organization focused on supporting our North and Latin American regions and based in our Boca Raton, FL office.
About the Role At Avid, every role has significant impact and is an integral part of realizing our mission - create the most powerful and collaborative media network to enable the creation, distribution, and monetization of the most inspiring content in the world. More specifically, you will have the opportunity to work on cross-functional, global teams in a fast-paced environment that’s revolutionizing the film, music recording, television, live concert, and news broadcast industries.
The ideal candidate must possess proven experience in successfully managing complex, integrated, and measurable demand generation programs across a variety of channels, as well as, understand advanced marketing automation concepts, such as: knowledge of the required infrastructure and systems to support marketing automation initiatives, the necessary processes required for the flow of data between Sales and Marketing and, the data and data management effort needed to drive marketing effective decisions.
The Marketing Automation Specialist will be responsible for:
Partnering with the Marketing Program managers, Product Marketing, Creative, and Web teams to help bring campaigns through to fruition—the end goal being accurate and effective reporting during and after the campaign
Helping define the functional design of a campaign focused on driving an optimal user experience using digital (banner ads, paid search, etc.) and traditional (webinars, emails, events, etc.) marketing methods anchored in best practices
Managing event invitation, registration, and follow-up processes
Developing web forms and form processing
Implementing email marketing campaigns including drip, nurture, and batch campaigns
Working closely with our Data Quality and Analytics Manager to produce the highest quality campaign reporting and insights and to roll those learnings forward into future campaigns
Monitor and ensure accurate tracking of integrated campaign results
Managing segmentation, clean up, and augmentation of the global marketing database
About You – You should:
Be a marketing specialist, with an expertise in data management and marketing automation
Possess a background in implementing direct sales, e-commerce and channel-focused marketing campaigns in a global environment with a wide range of company offerings
Be a Marketo power user with experience managing multiple aspects of marketing automation platforms
Have a strong attention to detail and quality control
Be able to manage to incredibly sensitive project timelines
Possess excellent analytical, written, and verbal communication skills
Have a clear understanding of closed-loop marketing model with a focus on ROI
Possess knowledge of marketing automation concepts and best practices
Understand A/B testing and optimization for all aspects of an integrated campaign (ads, emails, landing pages, follow-up efforts, etc.)
Bring energy, enthusiasm, and new ideas to help grow the business and enhance the operational efficiency for the company
Maintain a commitment to organizational vision, mission and objectives, and results
Have an ability to manage multiple projects/deadlines simultaneously and independently
Have 4-5 years of marketing automation experience
Possess passion for marketing innovation through technology, best practices and latest concepts that drive results
Have experience with Salesforce.com or other CRM system
Be experienced in producing campaign reports
In addition to meeting job qualifications, you would share our values and thrive in our culture:
Our Customer’s Success - We enable our customers to more easily, efficiently and powerfully create value and succeed with solutions that address both their current and future needs.
Performance Excellence, Everyday - We set a high performance standard for ourselves in everything that we do working collaboratively to do what is right over what is easy.
Creative and Open Problem Solving - We seek unique and creative solutions to the challenges of our customers, and the industry overall, in a smart, thoughtful, and open manner.
Energy and Effort in our Work Together - We demonstrate a strong work ethic in all that we do; undertaken with passion, a sense of urgency, and a commitment to the tasks we have in front of us.
Personal and Collective Accountability - We accept responsibility in our decisions and actions toward common goals aligned with the needs of our business community.
Finding Joy and Passion in All that We Do - We participate in the Joy we bring to our community with the knowledge that what we do makes life easier and more fulfilling to our customers.
About Avid Through Avid Everywhere, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. Our digital audio and video solutions continue to revolutionize the art of creative storytelling, and have earned us hundreds of awards, including two Oscar® statuettes, a Grammy®, and 14 Emmys®.
LINK to online application system: Avid Technology Job Openings (must have browser cookies enabled for link to work; alternatively, visit www.avid.com and the Careers section of the site).
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