===== About Upserve =====Upserve is the industry's leading full-service Restaurant Management Platform. In a single platform, Upserve offers the market-leading cloud point of sale for restaurants, actionable analytics, and seamless integration with leading third-party restaurant apps. Thousands of restaurants use Upserve to manage relationships with more than 32 million active diners, and to serve over 23 million meals per month.
Upserve is headquartered in Providence with additional offices in San Francisco and New York City. We believe that culture is a competitive advantage, and treat it as such -- our values of One Team, Impact, Empathy, Openness, Curiosity and Grit guide our daily actions. Learn more about what that means from our blog - https://upserve.com/inside-upserve - or by following us on Twitter and Instagram (@InsideUpserve).
===== About this Role =====
Marketing Operations is the foundation of our demand generation programs. The Lead Marketing Operations Specialist will work with our Director of Revenue Operations as well as other leaders in the organization to manage the systems, tools, and technology that enable efficient and effective marketing campaigns. You will enable our customer-facing teams to grow our pipeline, lift win rates and slash time out of the sales cycle, while delighting our existing installed base to drive up engagement, reduce churn, generate referrals and up-sell. You will make a direct contribution to continuing our rapid growth as a world-class revenue organization.
Day to day, your responsibilities will include:
- Workflow Architecture and Automation: Collaborating with key stakeholders to identify gaps in current processes and systems, and optimizing workflows for revenue team productivity.
- Marketo Campaign Execution: Working with the demand generation team to operationalize marketing campaigns between Marketo and Salesforce.
- Measurement, Tracking, Reporting: Configure analytics tools to capture and analyze programmatic data. Extract and share actionable insights with team.
- Lead Management: Maintain, enhance and optimize our lead management process in coordination with the sales and marketing team leads.
- Database Hygiene: Work with team to maintain database health - ensure data cleanliness & completeness leveraging tools in Marketo, SalesForce & other third-party data providers.
- Revenue Tech Stack Management: Assessing, administering, and maintaining the wide variety of internal tools used by our customer-facing teams.
- Working closely with the other members of the Revenue Operations team on cross-functional, transformative projects
===== The Right Ingredients =====
You're a comprehensive problem solver who doesn’t just identify issues, but comes to the table with proposed solutions. You have strong project management and superior communication skills, and you take ownership of your work. You understand how to accelerate growth by creating scalable marketing programs through automation. You enjoy working in a fast-paced environment and are committed to the Revenue Operations team’s goal of creating a reliable and consistently high-achieving Revenue organization.
- BA/BS or equivalent working experience
- 3+ years experience with marketing automation/email service provider or tool (Marketo preferred).
- A strong knowledge of marketing automation and email marketing best practices
- Strong knowledge of Salesforce.com (or other CRM tool), specifically how different SFDC objects interact with Marketo
- Thorough understanding of workflow processes and systems to optimize marketing and sales productivity.
-Understanding of SaaS B2B marketing metrics and funnels; comfort using math to make decisions
- Superior written and verbal communication skills, with the ability to convey highly technical information in an easy-to-understand manner.
- Excellent organizational skills and experience managing multiple, competing priorities
- Ability to work cooperatively across departments
- Working knowledge of HTML, CSS, and JavaScript development and constraints (don’t need you to code, just be able to work closely with developers)
- Up-to-date with the latest trends and best practices in lead nurturing and lifecycle marketing
===== Upserve's "Mise En Place" =====Above all else, all Upserve employees are united in our shared passion for the hospitality industry, our product, and the impact we can have on the owners and operators we serve. We have a track record of success, with 100%+ growth in the last 3 years. How do we do it? By providing great value to our customers, and by relentlessly focusing on the details - ourMise En Place (everything in its place).
- Our Net Promoter Scores over the last six months are higher than any other SMB software company
- Our SaaS 'quick ratio' and LTV to CAC is exceeding 4x, making us leaders in the market
- Our newest product features enjoy ~70% weekly active users and nearly 50% daily active users.
- Our leadership hails from top companies like OpenTable, TellMe, BrightCove, Microsoft, and McKinsey.
- Our Board and Investment Partners include Vista Equity Partners, First Round, and Pritzker.
But our focus on excellence doesn't stop there. We offer competitive employee, including the following:
- 100% paid medical and dental coverage with the leading provider nation-wide
- Unlimited Time Off - our policy is "take the time you need, when you need it"
- A "family first" culture, with generous paid parental and caregiver leave
- 401(k) with built-in financial advisory services
- Quarterly wellness weeks, focused on mental, emotional AND physical health
- Catered healthy lunches daily, as well as organic healthy snacks in our office.
- On-Site dry cleaning pick-up for those who want it...and a flexible "come dressed" policy for others!
- Multiple social clubs, including intramural sport leagues and a monthly "supper club"
Last but not least, Upserve is proud to be an Equal Opportunity Employer! Beyond that, we also care deeply about creating a culture of inclusion, and about improving diversity in tech. We believe in being color brave, not color blind, and partner with a number of local organizations working to improve access to the tech industry for underrepresented groups. These include Project Include, Girls Who Code, Providence IntraCity Geeks, #HackPVD, Code.org, PVD Lady Project, and Rosie's Girls to name a few.
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