Skillsoft Corporation is seeking a Marketing Operations Specialist role. This position is located in Nashua, NH. The Marketing Operations Specialist will work closely with demand generation, global marketing teams, and other key stakeholders internally & externally to execute lead generation programs using Marketo.
Responsibilities:
- Create, manage, test, execute, and track demand generation campaigns in Marketo and Salesforce
- Develop and execute multi-touch campaigns, test strategies, nurture flows, and engagement programs
- Manage audience segmentation to include number of touches and engagement
- Assist with list management, segmentation, cleansing, de-duplication, data integrity practices
- Look for opportunities to optimize programs and performance management
- Educate and enforce marketing automation and email deliverability best practices
Desired Skills
- 2-5 years experience in B2B demand generation role
- Demonstrated expertise using marketing automation platforms and CRM tools (Marketo and Salesforce preferred)
- Excellent communication skills and attention to detail
- HTML experience helpful
- Marketo certified a plus
Skillsoft is a leading global provider of high-quality, innovative, cloud-based learning and performance support resources. Enabling organizations to achieve competitive advantages through superior enterprise-wide knowledge and skills. Learn more.
Please email me with any questions or interest!
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