Upserve is looking for a Marketing Operations Specialist to join our team. Interested? Apply now or message me on the Marketo Community
About the Role
- Automate Workflows - Collaborate with key stakeholders to identify key gaps in current processes and systems, and optimize workflows for marketing and sales productivity.
- Marketo Campaign Execution - Work with the demand generation team to help them operationalize marketing campaigns between Marketo and Salesforce.
- Measurement, Tracking, Reporting - Configure analytics tools to capture and analyze programmatic data. Extract and share actionable insights with team.
- Lead Management - Maintain, enhance and optimize our lead management process in coordination with the sales and marketing team leads.
- Database Hygiene - Work with team to maintain database health - ensure data cleanliness & completeness leveraging tools in Marketo, SalesForce & other third-party data providers.
- Understands how to accelerate growth by creating scalable marketing programs through automation
- A passion for operational efficiency and thrive on driving revenue through automation
- Solid understanding of workflow processes and systems to optimize marketing and sales productivity.
- BONUS POINTS: Marketo Certified Expert and/or Marketo Revenue Cycle Analytics Certified, proficient in HTML/CSS