Marketing Operations Manager
We are looking for a Marketing Operations Manager with a strong combination of marketing automation expertise and CRM excellence. She/he should be passionate about marketing operations and interested in leveraging their extensive experience to help create a best in class demand generation operation. Characteristic should include an eye for detail while managing multiple projects and the ability to deliver against aggressive time frames. Demonstrated operations leadership, and the ability to support others in a timely and positive manner, is also critical for success.
Essential Duties and Responsibilities
Reporting to the Director of Marketing, you'll manage the marketing digital marketing infrastructure as you plan, develop, and support comprehensive direct response marketing and promotional campaigns targeted to prospective members to promote Buffini & Company:
…while also monitoring campaigns for existing members and clients to improve client retention, maximize lifetime value, upsell products and services, and reach out to past clients to re-engage them.
The Marketing Operations Manager will also:
While this will require you to be highly analytical, it will also call for creativity and innovation in order to develop targeted campaigns that "speak" to the intended audience and support our leadership position. Additional skills essential for success in this role include: