We are looking for an energetic marketing operations professional who is detail oriented, enjoys collaborating with others, and loves the startup world. As the Marketing Operations Manager you will be our Marketo guru, owning and leading programs to meet demand gen objectives.
Responsibilities:
- Define inbound/outbound marketing and event strategy, manage to drive demand (leads), nurture leads and elevate the RiskIQ brand (web, display, email, blog, social, video etc)
- Work closely with marketing team in end-to-end execution of programs in Marketo, including program creation, segmentation, QA, tracking and list imports
- Manage and maintain the connection between Marketo and SFDC – ensuring high data quality, expedited lead flow, and proper campaign tracking
- Build and execute marketing campaigns—activities include, but not limited to, campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, etc.
- Develop program benchmarks and monitor campaign results in SFDC to increase engagement, improve responses and ensure maximum return on efforts
- Assist with data integrity practices, including cleansing, de-duplication and data normalizations
- Establish and maintain scalable processes, share best practices and create documentation
- Report on Marketing KPIs including lead lifecycle, conversion rates, ROI, and other cost metrics
Qualifications:
- 3-4 years experience with Marketo and Salesforce required
- Advanced proficiency with Marketo; Marketo Certified Expert preferred
- Experience with both large and small Marketing events (internal & external, in-person & virtual)
- Experience defining inbound and outbound messaging
- Good cross functional experience working with diverse teams
- Experience in information security a plus
- Very organized and highly detailed; exceptional time management skills
- Previous startup experience highly desired
- Excellent verbal and written communication skills
- HTML experience
- Professional, collaborative and friendly
Job posting: https://www.riskiq.com/about/careers/current-openings/?gh_jid=1309850
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