Marketing Operations Manager at Bitly

Not applicable

Marketing Operations Manager at Bitly

Bitly is looking for a Marketing Operations Manager who can thrive in a dynamic, fast paced environment. Ideal candidates will have a strong background in marketing automation and lead generation and will work to develop strategies to meet pipeline goals and drive ROI. This role will touch all aspects of the marketing team and is expected to own marketing automation and be able to execute any operational tasks needed by internal team or company to meet goals. This position is located in NYC.

To Apply, click here: Marketing Operations Manager - Bitly - Job Board


  • Create and execute new marketing campaigns to drive qualified leads
  • Maintain and expand lead scoring and lead nurturing programs
  • Manage database, segmentation filters, groups, and distribution lists for all marketing initiatives
  • Work closely with sales operations to ensure meets the needs of marketing
  • Pull monthly reporting metrics to reflect marketing performance
  • Plan and execute programs to drive existing leads down the funnel
  • Work closely with internal team to develop landing pages, email templates and forms for content, product launches, campaigns, and ad hoc programs
  • Continuously improve campaign effectiveness through A/B testing
  • Monitor, analyze and fine-tune campaigns to maximize ROI


  • 2 years experience in a marketing lead generation role
  • Experience in B2B software or tech industry
  • Advanced Marketo experience and knowledge required
  • Proven experience integrating lead process with a CRM solution
  • Understanding of marketing funnel metrics and lead lifecycle processes
  • Knowledge of Wordpress (or similar CMS) and site management
  • Basic HTML skills, advanced HTML skills a plus
  • Must be analytical and data driven with strong skills in Excel
  • Ability to work on a team in a fast paced, results oriented environment
  • Excellent organizational skills

EOEAt Bitly, we celebrate our differences and are committed to achieving excellence through cultural diversity. We truly believe in the power and benefits gained by bringing together the perspectives of people from diverse backgrounds and experiences. We all work to make sure that Bitly is a welcome, comfortable, and productive place where each of us can make a difference.We are proud of our community and our culture.  We are actively looking for team members who align with the Bitly mission and values. Our mission is to empower marketers to make better decisions by providing insight into the connected world.  Our values:

  • >(!=) We strive for excellence in all we do. We care.
  • Knowledge is power. We are curious. We strive to discover new things and share them with the world.
  • Do or do not; there is no try. We will do great things. We will take risks. We will make it happen.
  • This land is our land. We are in this together, and we are all owners.
  • RESPECT. We treat our teammates, customers and partners with integrity and value the relationships that we build.

Perks of being part of the team at Bitly:

  • Competitive Salary + Stock Options.
  • Comprehensive and competitive medical, dental, and vision insurance offered (all LGBT friendly).
  • 401k with up to 4% employer match.
  • Sherpaa membership; doctors you can text, call or email 24/7 + expert insurance guidance.
  • Flexible vacation, personal time, and work from home policies.
  • Generous parental leave policies; maternity and parental leave for growing families.
  • Mothers’ room available.
  • Company sponsored conference speaking and attendance.
  • Snacks, drinks, and weekly catered lunches.
  • Gorgeous new offices in New York’s Flatiron, Denver’s Platte, and San Francisco's Mission.
  • Quarterly Hack weeks.
  • Company sponsored volunteering opportunities.
  • Dog and bike friendly.

To Apply, click here: Marketing Operations Manager - Bitly - Job Board