Company Description
LeadMD is a team of personable, skilled marketers with a massive bent towards technology and results. We started our journey right around the birth of Marketing Automation in 2009 - it was a great time to be born. Since that time LeadMD has become the Premier Strategic Marketing Partner of the leading Marketing Automation Software, Marketo, and a premier partner of Salesforce.com. But, we're not all about tech - we also help drive the success of our clients by marrying the traditional functions of a digital marketing agency with those cutting edge platforms - "traditional" services like content creation, web and graphic design and buyer persona and messaging alignment. Basically, if you found the perfect marketer and started cloning them - that's us. LeadMD is like marketer multiplicity, minus the degradation that can come with cloning of course! Anyway, we do what other agencies and consultants dread - we actually work, and we have a blast doing it, because marketing is what we love. So, if you want to walk into your office each day and genuinely pioneer the landscape of marketing - LeadMD might be something to check out.
WHY JOIN THE LEADMD FREIGHT TRAIN:
It's fun to work in a company where people truly believe in what they're doing. At LeadMD, we're committed to bringing passion and customer success to the forefront of marketing services. We work hard, and we're serious about what we do. Our work life balance philosophy is that a huge part of life is work and we love what we do!
Everyday we strive to:
1. Engage
2. Deliver Hyper-Value
3. Make it repeatable
Job Description
WHAT IS A MARKETING CONSULTANT ANYWAY?
Our job is to make our clients happy, and that means helping them succeed as marketers. The Marketing Consultant (MC), under the direction of the VP, Marketing Services, will work with a team of marketing automation experts focused on delivering end-to-end demand generation programs for clients. The MC will own and execute on project segments to produce uncommon results (hyper-value). The MC will be expected to manage multiple project segments for a variety of clients at any given time to ensure success of LeadMD’s client organizations.
MC RESPONSIBILITIES INCLUDE:
- Creating and building demand generation campaigns within Marketo
- Implementing all facets of the various platforms such as lead scoring, lead nurturing, automation, progressive profiling, based on the LeadMD methodology
- Managing timelines and expectations to ensure client programs are completed on-time and within budget
- Communicating with clients to manage expectations, deliverables and modifications to their existing CRM and Marketo
- Developing a clear understanding of the LeadMD methodology
- Documenting requirements regarding business needs and translate them appropriately into technical specifications
Qualifications
- A minimum of two-years as a power user of Marketo, proof of certification will be required
- Experience working with a CRM, preferably Salesforce.com
- Strong analytical, numerical, and reasoning abilities
- Well-developed interpersonal skills — principles and people, advocates team concept
- Experience successfully working in fast –paced environment with minimal guidance
- Results orientated with ability to balance other business considerations
- Phenomenal communication skills – both written, verbal and non-verbal
- B.S. Business discipline preferred
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