Hello - My name is Michael Glynn and I am the hiring manager for a marketing communications role at Gems Sensors in Plainville CT - see job description below. If you (or someone you know) is interested in learning more, please feel free to contact me: Michael.Glynn@gemssensors.com or 860-807-6464.
JOB DESCRIPTION: The Marketing Communications Specialist is focused on lead generation through a variety of marketing and communications initiatives (marketing automation and inbound/email/content marketing - MARKETO!). Additionally, the Marketing Communications Specialist will be responsible for the company website (including global sites), advertising/promotions, managing external vendors, managing the day-to-day invoices/budget, and drive special marketing projects that grow the Gems brand.
--Facilitate communications between the Gems team (i.e., product managers, sales managers) and outside creative services to cultivate and maintain product positioning in support of collateral development.
--Support all lead generation activities of the sales and marketing organizations.
--Develop and maintain relationships with 3rd party partners to support initiatives.
--Manage invoice process to ensure ongoing support.
--Responsible for on-going updates to the Company’s global websites including general administration and content management.
--Oversee the Company’s adherence to Corporate graphic standards.
--Create and maintain advertising and marketing content, newsletters, brochures, press releases, photography, reports, literature, slide presentations, etc.
--3-5 years of experience responsible for executing marketing communications strategies.
--Excellent verbal and especially written communication skills; must have strong command of the English language and the ability to edit own work for grammar, spelling and style before hand-off to for review.
--Demonstrated talent for conceptualizing creatively and quickly; understanding the needs of a channel audience versus prospect/end-user audiences
--Experience managing external creative and analytic resources, as well as internal stakeholders including product and sales management.
--Ability to work independently as well as with the larger team to meet aggressive deadlines in a fast-paced environment with strong attention to detail.
--Strong project management skills.
--Requires a working knowledge of all MS Office applications.
--Experience using marketing automation tools (Marketo).
--Experience using sales contact management tools (e.g., Salesforce.com).
--Willing to travel domestically and internationally up to 10%.