Marketing Automation Specialist

Heather_Nathans
Level 1

Marketing Automation Specialist

Position Information

Company: US Assure

Location: Jacksonville, FL

Department: Marketing

Job Status: Full Time, Non-exempt

Position Summary

The Marketing Automation Specialist is primarily responsible for the delivery of successful automated marketing programs in support of the strategic goals and initiatives of US Assure’s marketing department.  Principal responsibilities include the implementation, maintenance, optimization, measurement, evaluation and reporting of multichannel marketing campaigns across all digital channels, including content and demand generation programs, email, websites, landing pages and webinars to increase brand awareness and preference, generate qualified leads, drive application submissions, and deepen customer engagement across all lines of business.  Additionally, this role acts as a data steward for all records maintained across the company’s customer relationship management (CRM) and marketing automation platforms.

Essential Duties and Responsibilities

Implement, track, analyze and optimize automated digital marketing campaigns using Marketo

Ensure all campaign tracking is in place to measure and report performance and assess against goals (ROI and KPIs)

Identify trends and insights making recommendations to senior marketing team for campaign performance optimization to drive audience engagement, acquisition and conversion

Ensure successful marketing automation architecture by working with internal stakeholders to translate campaign requirements into functional programs within Marketo and Salesforce

Own and maintain site analytics, metrics and campaign reporting

Manage CRM database including segmentation, list acquisition and import, and data cleansing

Plan, execute and measure experiments and conversion tests, including A/B and multivariate, to improve engagement rates and optimize campaign results

Monitor email deliverability, subscription management and compliance with opt-in laws and regulations

Research, recommend and implement digital best practices and processes

Create professionally formatted and accurate presentations of campaign results; integrate complex data from multiple sources; utilize proven excellence in problem solving, analytical research and quantitative analysis; and clearly communicate findings and recommendations

Evaluate adjacent emerging technologies and tools designed to further the customer experience; act as champion for adoption and as project manager for implementation

Train new and existing users on CRM and marketing automation platforms

Provide digital support to senior marketing leaders, including presenting campaign recommendations

Competencies

Advanced background with enterprise level CRM and marketing automation platforms; hands-on experience in Marketo, Eloqua, Hubspot or other similar platform required; experience in Salesforce preferred

Deep understanding of marketing automation strategies and testing methodologies

Proven experience in digital marketing tactics, tools, and reporting including content marketing, email marketing, PPC, SEM, SEO, and social media

Advanced knowledge of Google Analytics, including reporting, Adwords and Tag Manager

Working knowledge of HTML, CSS and content management platforms

Highly proficient in Microsoft Office suite of applications; working knowledge of Adobe Create Suite including Photoshop and Illustrator

Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret large amounts of data and make insightful recommendations based on findings

Strong analytical skills and data-driven thinking

Current knowledge of the latest trends and best practices in online marketing and measurement

Above average tolerance for multitasking with proven ability to operate under deadlines and manage multiple projects across multiple lines of business

Extremely high attention to detail and organization

Ability to create, format and deliver highly professional materials like documents, proposals and reports

Exceptional project management skills for implementing multiple automated marketing programs

Ability to work and make decisions independently, as well as interact with multiple stakeholders, to complete projects

Solid written and oral communication skills

Highly self-motivated and action oriented

Education and / or Experience

Bachelor’s degree in Marketing, Advertising, Business or equivalent

5-7 years of hands-on digital marketing experience; 1-2 years of experience working in a similar role with a focus on B2B Demand Generation, Digital Marketing Programs, and Inbound, Content or Email Marketing

Marketo, Eloqua, or Hubspot Certified, or other similar platform certifications

About US Assure

US Assure (usassure.com) provides insurance programs and services. Headquartered in Jacksonville, Florida, the privately held company manages, distributes and services programs for leading carriers in the construction and commercial insurance market with distribution throughout the U.S. and Canada. Offerings include a full range of builders risk, environmental, property, and small commercial programs. With four decades of expertise managing programs and providing service, US Assure is a trusted partner offering solutions needed to assure success.

We believe that people are our most valuable asset and the key to our success. At US Assure, associates at all levels of the organization are encouraged to share ideas and be involved in the evolution of our business. In fact, our associates’ average tenure is 11 years. Our work approach and environment reflects our values, offering collaborative spaces, transparency and rewards and recognition.

Our people benefit from:

Competitive performance-based compensation packages

401(k) matching contributions and profit sharing

Medical and dental insurance benefits with significant employer contributions

Other benefits, such as Term Life and Short- and Long-Term Disability

Generous paid time off (PTO) program

Paid holidays

Modern, collaborative work environment

On-site fitness center

Company-matched charitable gifts

If you're a qualified candidate looking for a career that will challenge your potential, value your input and earn you competitive compensation, we’d like the opportunity to get to know you.

To Apply Online Click This Link: Job Opportunities and Openings | US Assure or visit usassure.com/careers/opportunities-apply.